If you have a friend who owns a small business, there are many ways you can support them!
There’s nothing quite like a friend starting their own small business. They’ve taken the plunge, put their heart and soul into it, and now they’re ready to make their dreams a reality. But as any small business owner will tell you, it can be tough out there – especially when you’re just starting out. That’s where your friends come in!
Here are 7 ways to support your friends’ small businesses:
Share their business on social media: In today’s digital world, one of the most powerful things you can do is share your friend’s content on your own social media channels. This helps to increase their visibility and reach a whole new audience. The power of social media can’t be underestimated – and it’s free! A simple share or retweet can help get your friends’ business in front of new eyes, and if you have a large following, that reach can be even bigger.
Leave them a positive review: A positive review can go a long way in attracting new customers – and it doesn’t have to belong or be flowery. Just a few sentences about what you like and why others should check out the business can make all the difference. Online reviews are crucial for small businesses, so if you’ve had a good experience with your friend’s business, make sure to leave them a glowing review on Google, Facebook, and Yelp – wherever potential customers are looking.
Refer them to your network: If you know anyone who might be in need of the product or service your friend offers, pass along their information. A personal referral can carry a lot of weight and could result in some new business for your friend. Whether you’re at a party or just out running errands, if someone asks you where you got your new shirt/bag/coffee mug, take the opportunity to tell them about your friend’s business. Not only will you be giving them some great free advertising, but you’ll also be helping to build word-of-mouth buzz.
Buy from them regularly: This one is self-explanatory, but if you’re a regular customer, that’s huge! Small businesses rely on loyal customers to keep them afloat, so by being a returning customer, you’re playing a big role in their success.
Make a point to visit often: Even if you’re not buying anything, stopping by frequently sends the message that you support what they’re doing. Plus, it’s always nice to catch up with friends!
Help with their marketing: Marketing can be a big challenge for small businesses, especially if they don’t have a lot of resources. If you’re good at graphic design, social media, or writing, offer to help your friend with their marketing efforts even if you don’t have professional experience, simply offering to help out can be a big help to your friend.
Attend their events: Whether it’s an open house, grand opening, or holiday party, attending your friend’s events is a great way to support their business.
Supporting your friends’ small businesses is easy with a little bit of planning and thoughtfulness. By following these tips, you can help them succeed while also getting some great benefits for yourself.
Additional Ways to Support Small Businesses
Volunteer your Time: Offering your time can be as valuable as monetary support. There may be times when your friend is overwhelmed with various tasks. Maybe they need help packing orders, setting up for an event, or even just cleaning the business premises. Your willingness to roll up your sleeves and help out can provide immense relief.
Collaborate with them: If you have a business or hobby, consider ways you can collaborate to boost both of your operations. For instance, you could co-host events or promotions or find ways to incorporate each other’s services or products into your offerings. This not only helps to expand reach and visibility but also fosters a sense of community and camaraderie.
Provide Constructive Feedback: Honest, constructive feedback is crucial for any business. Don’t hesitate to share your insights if you notice something that could be improved or an opportunity that hasn’t been exploited. Just remember to deliver your feedback kindly and constructively.
In conclusion, supporting a friend’s business goes beyond making purchases. It’s about using your skills, network, and resources to help their venture thrive. Every little bit helps, and your support can make a world of difference to your friend and their business.
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